Root Agency

How do I get my biopharma company found in ChatGPT?

Bjorn Engels — Wed, 07 Jan 2026 12:41:21 +0000

Biotech decision-making is changing fast. In 2026, people still use Google and Bing for high-intent, specific queries (“CDMO Belgium aseptic fill finish”, “ISO 13485 QMS consultant”, “Phase 2 oncology trial site list”). But when they want depth, they’re increasingly having a conversation with AI assistants: ChatGPT, Google’s Gemini inside AI Mode, Microsoft Copilot, Perplexity, etc.

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Discover the Perfect Photo Style for Your Biotech Startup

Alan Louette — Fri, 25 Oct 2024 15:11:55 +0000

Every biotech website needs great visuals, whether it’s team portraits, lab shots, or 3D scientific renderings. For most startups or growing biotechs, stock photos are a practical solution because: Did you know stock images also come in a variety of styles? Here’s a look at four popular biotech image styles, each designed to set a distinct tone. Understanding these differences can…

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Mastering Biotech Stock Photography

Alan Louette — Wed, 23 Oct 2024 13:21:02 +0000

Navigating the world of biotech stock photography can feel overwhelming, especially when you’re working in a highly specialized field. But with the right approach, you can find and use images that clearly communicate the intricacies of your biotech’s story. Here are some expert strategies to help you: By applying these strategies, you’ll be able to curate stock photos that not only…

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LinkedIn disables Sponsored Messages in Europe – What LinkedIn advertisers need to know

Alan Louette — Thu, 05 Sep 2024 10:26:40 +0000

If you’re already familiar with Sponsored Messages you know that these remain in your target audience’s inbox even after you have paused a campaign. This made it possible to generate leads from old messages, when a user would revisit your Message Ad and visit your website or fill in a lead form. Today, Wednesday 12 January, we noticed that our campaigns targeting EU users are still…

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LinkedIn’s New Dynamic Group Budget Feature: A Game-Changer for LinkedIn Advertisers

Alan Louette — Thu, 05 Sep 2024 10:23:59 +0000

LinkedIn, the world’s largest professional networking platform, has rolled out a significant update that promises to be a boon for small businesses: the Dynamic Group Budget. This feature allows businesses to allocate a budget to a Campaign Group, which will then be automatically and optimally distributed across the various campaigns within that group. Previously…

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