Discover the Perfect Photo Style for Your Biotech Startup
Every biotech website needs great visuals, whether it’s team portraits, lab shots, or 3D scientific renderings. For most startups or growing biotechs, stock photos are a practical solution because:
- They’re readily available
- They offer a massive selection
- They meet professional standards
Did you know stock images also come in a variety of styles?
Here’s a look at four popular biotech image styles, each designed to set a distinct tone. Understanding these differences can help you pick a style that captures your biotech brand’s essence perfectly.
1. Everyday Moments that Inspire
Slice-of-Life photos capture moments of joy and freedom, evoking a sense of hope that resonates with audiences. While these images might appear a bit staged, they’re uplifting and relatable, connecting viewers to an ideal moment that feels within reach.
This style can make a powerful impression for biotech brands focused on patient recovery and well-being. A vibrant image, like a woman tossing leaves into the air, embodies optimism—reflecting the renewed energy your treatments aim to bring to people’s lives.
If your biotech’s mission centers around healing and resilience, Slice-of-Life photos are perfect for conveying your brand’s dedication to helping patients reclaim joyful moments and live life to the fullest. These images symbolize your commitment to impactful change, restoring health, and bringing hope.
2. Editorial photos
While some photos idealize their subjects, editorial-style images focus on raw, unfiltered realism. These images resemble those found in news or documentaries, capturing natural moments in the lab, clinical settings, or patient interactions. They don’t rely on polish or posed scenes; instead, they reveal a “day in the life” perspective that many biotech brands embrace to reflect authenticity.
For biotechs driven by data and discovery, editorial photos communicate a deep respect for the truth. They underscore your biotech’s commitment to confronting challenges head-on and convey the “eyes-wide-open” approach required to tackle life-altering health issues. However, it’s wise to select these images carefully, as they can feel too gritty or intense for some audiences.
Ultimately, editorial images are for brands that value transparency, courage, and a commitment to real-world problem-solving. They establish a biotech as grounded, resilient, and dedicated to meaningful progress in patient care and scientific discovery.
3. Conceptual
Conceptual photos act as visual metaphors, expressing biotech’s aspirations and values beyond a literal context. Rather than showing specific products, they evoke ideas like transformation, discovery, or synergy. Imagine an image of a hand holding a vial with a butterfly inside: it’s a blend of science and wonder, representing the power of biotechnology to transform nature and unlock new possibilities.
These images invite viewers to reflect on the deeper values that define a biotech brand. They’re not about literal interpretation but about sparking curiosity and connecting with a brand’s mission. A photo like this suggests the convergence of science and magic, making viewers think of biotechnology as a field of both logic and imagination. For a biotech aiming to inspire, conceptual imagery offers a way to portray a sense of purpose and vision, resonating with the dreams and ambitions that drive scientific innovation.
4. Abstract
3D models of viral cells are captivating and powerful, with vibrant details that draw viewers into the intricate microscopic world. These digital creations are not always literal representations; instead, they blend science with artistic imagination, often created to highlight the beauty of biology.
Abstract images can blur the lines between realism and art, inviting viewers to engage with the science visually. For biotech startups aiming to communicate complexity in a striking way, this style offers an impactful approach. Abstract visuals provoke curiosity, declaring, “I am science—and I’m fascinating. Dive deeper.” They’re perfect for biotechs that seek to inspire wonder, capturing the imagination of anyone intrigued by the marvels of microbiology.
Which Style Best Represents You?
Are you a Realist, a Deep Thinker, or maybe an Idealist? Do you embrace an imaginative or hopeful approach?
Each biotech startup has a unique personality, and now that you know the four biotech photo styles, you can decide which fits your brand’s story. Choosing the right style means your visuals will align naturally with your mission, helping you connect meaningfully with your audience. So, which style speaks to your vision?