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Cookie Policy

Last Update: [November 2021]

This Policy describes how and why ROOT AGENCY (“we”, “us”, “our” and “ROOT AGENCY”) uses cookies on this website (www.rootagency.be).

What are cookies

A cookie is a small piece of data (text file) that a website or app – when visited by a user – or when you interact with an email, asks your browser to store on your device in order to remember information about you, such as whether or not you have consented to our use of cookies. Those cookies are set by us and are called first party cookies.

We also use third party cookies – these are cookies from a domain different than the domain of the website you are visiting or a domain we are not operating – for example to analyse traffic to our website.

How we use Cookies

This website uses two types of cookies: persistent and session cookies. Persistent cookies are cookies that remain on your device for a certain period of time (as indicated in the table below) or until you manually delete them or object to them. Session cookies are cookies that expire at the end of the browser session (e.g., when you leave our website and close your browser).

We use strictly necessary cookies to (i) save user preferences (including cookie preferences), and (ii) secure our website and our services (e.g. to detect malicious brute force attacks).

We use non-essential (non-strictly necessary) cookies to observe and analyse traffic levels and other metrics on our website, which helps us improve our website as well as your overall user experience. We only use non-essential cookies where we have your consent (see below).

Cookies may be first party or third party, meaning they are operated by us (first party) or by another party (third party). Please note that interactions with the third party cookies on our website are governed by the privacy and cookie policies of the third party as set out below.

Further information on the types of cookies we use is set out below.

Managing Cookies

On your first visit to our website and every six months thereafter on the homepage you will see a cookie banner informing you why cookies are used, and asking you to consent to each non-essential cookie if you agree with us using them (or “Accept Cookies”). If you do not agree, you can select which ones to reject or accept or you can chose to “Decline Cookies”.

You can change your cookie preferences through the cookie banner, where you have the option of opting-in or opting-out to the use of non-essential cookies on your device. However, you can also update your cookie preferences at all times by using this button below:

Cookie Preferences

Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout

Please note that you cannot disable strictly necessary cookies since these affect the functionality of our website and your ability to use certain features and functionalities.

Types of Cookies Used

Strikt noodzakelijke cookies

OperatorCookie NameSession or PersistentPurposeLifespan
ROOT AGENCYct-ultimate-gdpr-cookie   ct-ultimate-gdpr-cookie-level PersistentSaving user’s cookie acceptance settings throughout sessions.6 months
ROOT AGENCYwfwaf-authcookiePersistentSecurity purposes to prevent malicious activity and attacks.1 month
ROOT AGENCY    
ROOT AGENCYwp-wpml wp-wpml_current_language wp-wpml_current_admin_languagePersistentRemembers user’s preferred language1 day
ROOT AGENCYtk_aiSessionPerformance, load times & CDN functionalitySession
ROOT AGENCYPHPSESSIDSessionEssential functionality to load & operate the websiteSession
ROOT AGENCYWp-settingsPersistentEssential functionality to load & operate the website. Remembers settings for admin users. Regular website visitors will not have this cookie placed on their device.1 year
ROOT AGENCYpum-<id-number>SessionEssential functionality to control content nested in pop-up windows (only first-party content, no ads)Session
ROOT AGENCYwordpress_test_cookieSessionTests whether cookies can be placed on the users device or notSession
ROOT AGENCY    

Non-essential cookies

OperatorCookie NameDescriptionPurposeLifespan / Duration
Google Analytics_gaUsed to distinguish users.Analytics.2 years
Google Analytics_gid  Used to distinguish users.Analytics  24 hours
Google Analytics_gat _dc_gtm_<property- id>Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property- id>.  Analytics & Performance1 minute
Google AnalyticsAMP_TOKEN  Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.  Analytics & Performance30 seconds to 1 year
Google Analytics_gac_<property-id>  Contains campaign related information for the user coming from Google Ads campaignsAnalytics

 
90 days
Google Tag Manager_gtagManaging external scripts & event / conversion trackingAnalyticsDuration of session
Hotjar Ltd._hjSessionUser{site_id}Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.Analytics & UI / UX365 days
Hotjar Ltd._hjSession{site_id}A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session.Analytics & UI / UX30 minutes
Hotjar Ltd._hjClosedSurveyInvitesHotjar cookie that is set once a user interacts with an External Link Survey invitation modal. It is used to ensure that the same invite does not reappear if it has already been shown.Analytics & UI / UX365 days
Hotjar Ltd._hjDonePollsHotjar cookie that is set once a user completes a survey using the On-site Survey widget. It is used to ensure that the same survey does not reappear if it has already been filled in.Analytics & UI / UX365 days
Hotjar Ltd._hjMinimizedPollsHotjar cookie that is set once a user minimizes an On-site Survey widget. It is used to ensure that the widget stays minimized when the user navigates through your site.Analytics & UI / UX365 days
Hotjar Ltd._hjShownFeedbackMessageHotjar cookie that is set when a user minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if the user navigates to another page where it is set to show.Analytics & UI / UX365 days
Hotjar Ltd._hjSessionTooLargeCauses Hotjar to stop collecting data if a session becomes too large. This is determined automatically by a signal from the WebSocket server if the session size exceeds the limit.Analytics & UI / UXSession
Hotjar Ltd._hjSessionRejectedIf present, this cookie will be set to ‘1’ for the duration of a user’s session, if Hotjar rejected the session from connecting to our WebSocket due to server overload. This cookie is only applied in extremely rare situations to prevent severe performance issues.Analytics & UI / UXSession
Hotjar Ltd._hjSessionResumedA cookie that is set when a session/recording is reconnected to Hotjar servers after a break in connection.Analytics & UI / UXSession
Hotjar Ltd._hjidHotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.Analytics & UI / UX365 days
Hotjar Ltd._hjRecordingLastActivityThis should be found in Session storage (as opposed to cookies). This gets updated when a user recording starts and when data is sent through the WebSocket (the user performs an action that Hotjar records).Analytics & UI / UXSession
Hotjar Ltd._hjTLDTestWhen the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.Analytics & UI / UXSession
Hotjar Ltd._hjUserAttributesHashUser Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.Analytics & UI / UXSession
Hotjar Ltd._hjCachedUserAttributesThis cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. Collected attributes will only be saved to Hotjar servers if the user interacts with a Hotjar Feedback tool, but the cookie will be used regardless of whether a Feedback tool is present.Analytics & UI / UXSession
Hotjar Ltd._hjLocalStorageTestThis cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.Analytics & UI / UXUnder 100ms
Hotjar Ltd._hjIncludedInPageviewSampleThis cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site’s pageview limit.Analytics & UI / UX30 minutes
Hotjar Ltd._hjIncludedInSessionSampleThis cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site’s daily session limit.Analytics & UI / UX30 minutes
Hotjar Ltd._hjAbsoluteSessionInProgressThis cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.Analytics & UI / UX30 Minutes
Hotjar Ltd._hjFirstSeenThis is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.Analytics & UI / UXSession
Hotjar Ltd._hjViewportIdThis stores information about the user viewport such as size and dimensions.Analytics & UI / UXSession
Hotjar Ltd._hjRecordingEnabledThis is added when a Recording starts and is read when the recording module is initialized to see if the user is already in a recording in a particular session.Analytics & UI / UXSession
Google Analytics__utmaUsed to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.Analytics2 years from set/update
Google Analytics__utmtUsed to throttle request rate.Analytics & Performance10 minutes
Google Analytics__utmbUsed to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.Analytics30 mins from set/update
Google Analytics__utmcNot used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.AnalyticsSession
Google Analytics__utmzStores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.Analytics6 months from set/update
Google Analytics__utmvUsed to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.Analytics2 years from set/update
Facebook_fbpStore and track visits across websites & share data with Facebook for marketing purposesAnalytics & Advertising3 months
LinkedIn_li_id.07de  Share data with LinkedIn for marketing purposesAnalytics & Advertising2 years
LinkedIn_li_ses.07de  Share data with LinkedIn for marketing purposesAnalytics & AdvertisingSession
LinkedInAnalyticsSyncHistory  Share data with LinkedIn for marketing purposesAnalytics & Advertising2 years
LinkedInbcookie li_gcStore and track visits across websites & share data with LinkedIn for marketing purposesAnalytics & Advertising2 years from set/update
LinkedInlidcStore performed actions on the website & share data with LinkedIn for marketing purposesAnalytics & Advertising1 day
LinkedInUserMatchHistoryProvide ad delivery & retargeting & share data with LinkedIn for marketing purposesAnalytics & Advertising30 days
LinkedInlangShare data with LinkedInAnalytics & AdvertisingSession
LinkedInBizoIDShare data with LinkedInAnalytics & Advertising179 days
YouTubeVISITOR_INFO1_LIVEestimates visitors’ bandwidth on pages containing YouTube videosFunctional179 days
YouTubeYSCrecords a unique ID to keep track of what videos the visitor watched on YouTubeAnalyticsSession
YouTubeyt-remote-cast-installed yt-remote-connected-devices yt-remote-device-id yt-remote-fast-check-period yt-remote-session-app yt-remote-session-namestores visitor preferences for viewing embedded YouTube videosFunctionalSession
YouTubeyt-remote-connected-devices yt-remote-device-idbewaart de voorkeuren van de bezoeker om embedded YouTube video’s te bekijkenFunctionalPersistent
YouTubeAPISID CONSENTstores visitor’s preferences for viewing embedded YouTube videosFunctional10 years
YouTube records data on the basis of embedded videos on the website and links these to other Google services in order to be able to show targeted advertisements to the visitor both on its own and other websitesAnalytics1 year
YouTube records data on the basis of embedded videos on the website and links these to other Google services in order to be able to show targeted ads to the visitor both on its own and other websitesAnalytics2 years

List of Third Parties Using Cookies on our Website

Name Third PartyPurpose of Cookie Set by Third PartyThird Party BusinessLink to Cookie and Privacy Policy
Google LLCAnalytics & AdvertisingInternet-related services and products including online advertising and search engine serviceshttps://policies.google.com/technologies/partner-sites https://policies.google.com/privacy https://policies.google.com/technologies/cookies https://policies.google.com/technologies/ads
Hotjar Ltd.Analytics, Performance, UI & UXSet of tools that allows website owners to optimize their websites based on user interaction, as well as collect user feedback & provide contact formshttps://www.hotjar.com/legal/policies/privacy/ https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies https://www.hotjar.com/legal/support/dpa/
FacebookAnalytics & AdvertisingSocial media platform that allows for website analytics & advertisinghttps://www.facebook.com/business/help/471978536642445 https://www.facebook.com/policy.php https://www.facebook.com/policies/cookies/
LinkedInAnalytics & AdvertisingSocial media platform that allows for website analytics & advertisinghttps://www.linkedin.com/legal/cookie-policy https://www.linkedin.com/legal/privacy-policy https://www.linkedin.com/legal/l/dpa

Contact Us

For more information on our use of cookies on our website, please contact us at:

By Post:

ROOT AGENCY VOF

Wezerenstraat 4

3890 Montenaken

Belgium

By Email: privacy@rootagency.be

For more information on how we process personal data including through the use of cookies, if any, please visit our privacy policy