Alesta Therapeutics – Branding & Website for a company working towards a Series A Funding

The challenge

When Alesta Therapeutics approached Root Agency, they were at a critical juncture. As a pioneering biotech company working on their Series A funding, they needed to emerge from stealth mode with a strong, professional presence. They still lacked the visual identity and digital platform to communicate their story to investors, partners, and the broader scientific community

Without an established brand or website, Alesta Therapeutics risked being overlooked in a competitive funding landscape. They needed a complete brand foundation and digital presence—fast.

Phase 1: Brand Identity & Visual Foundation

We began by developing a comprehensive brand guide that would serve as the foundation for all of Alesta Therapeutics’ communications. This wasn’t just about creating a logo, it was about capturing the essence of their scientific innovation and translating it into a visual language that resonates with investors and patients alike.

Deliverables included:

• Custom logo design that reflects their pioneering approach to therapeutics
• Complete visual identity system including color palette, typography, and graphic elements
• Comprehensive brand guide documenting logo usage, visual standards, and brand voice
• Supporting brand assets for presentations, documents, and digital applications

The brand guide became their north star, ensuring consistency across every touchpoint as they prepared to step into the public eye.

Phase 2: UI/UX Design & Website Architecture

With the visual identity established, we moved into designing their digital home. Using professional UI/UX design tools, we crafted a website that would serve multiple audiences: from potential investors seeking due diligence materials to prospective employees looking for career opportunities.

Our design process focused on:

• Creating an intuitive information architecture that tells Alesta’s story clearly
• Designing responsive layouts that work flawlessly across all devices
• Building flexible content sections to accommodate future growth
• Incorporating dedicated spaces for press releases, career postings, and scientific updates
• Ensuring the design reflected their brand identity while meeting biotech industry standards

We presented the complete design for approval before moving to development, ensuring every stakeholder was aligned on the vision.

Phase 3: Custom WordPress Development

Once the design was approved, we developed the website as a custom WordPress solution, prioritizing ease of use for the Alesta team. We understood that they needed the ability to make updates quickly without depending on developers or designers.

Development highlights:

• Custom WordPress theme built from the ground up based on the approved design
• Intuitive content management system requiring no technical knowledge
• Easy-to-use press release system for timely announcements
• Streamlined career opportunities section for talent acquisition
• Responsive implementation ensuring perfect display on all devices
• Optimized performance for fast loading times
• GDPR-compliant setup with proper consent management
• Analytics and first-party data tracking to monitor engagement

The result was a website that the Alesta team could confidently manage themselves: adding press releases about clinical progress, posting new job openings, and updating content as their story evolved.

The Impact

Alesta Therapeutics launched from stealth mode with a complete brand identity and professional digital presence that positioned them as a serious player in the biotech space. The website served as a critical tool during their Series A fundraising process, providing investors with a polished, informative platform to learn about the company and its scientific approach.

More importantly, the easy-to-manage WordPress system meant the Alesta team could keep their content current throughout the funding process: announcing milestones, sharing press coverage, and demonstrating momentum without any technical bottlenecks.

Project outcomes:

• Complete brand transformation from stealth to public presence
• Professional website launched in time to support Series A funding efforts
• Self-managed platform enabling rapid updates without developer support
• Scalable foundation ready to grow with the company’s success