VICO Therapeutics – Branding & Website for a leader in RNA modulation

The Client

VICO Therapeutics (Leiden, the Netherlands) treats genetic neurological diseases at the source. They are leaders in the field of RNA modulation with antisense oligonucleotides targeting genetic neurological disorders. Their pipeline includes VO659, which is currently being developed for multiple polyglutamine disorders, spinocerebellar ataxia type 3 and type 1 and Huntington’s disease. VO659 targets CAG re-expansion in a allele-preferred manner, is reversible and transient in nature and does not change the DNA code.

VICO Therapeutics has been active since late 2019. We launched their public-facing website in early 2020.

The Challenge

VICO Therapeutics approached us in late 2019. At that time, they were focusing on the official launch of their company. In parallel with the paperwork, they were looking for an agency to work on their branding & website. So as to be ready to launch publicly as soon as they had their incorporation & press release ready.

The VICO team already had a logo ready. Since their team was already big fans of this logo, we decided to stay close to the original look & feel and only adjust the design around it and experiment with different fonts and colours.

Our solution

Based on the original logo, we created a brand with matching typography and colours. We provided VICO Therapeutics with business cards, e-mail signatures, letterheads, banners for social media, PowerPoint templates and an animated logo.

For their website, we decided to use our trusted CMS: WordPress. Because of its flexibility and ability to grow with a company, it was the perfect match for VICO’s future website. By keeping WordPress up-to-date and implementing our security approach, VICO TX’s website remains safe from malicious users and hacking attempts.

The Result

We have been managing the VICO TX website since 2020. At the time of writing, the website has been visited by more than 50,000 unique users. We are always ready for the requests the VICO team has, such as adding press releases to their website or expanding their careers page to add job openings more easily.

Over the years, we have updated VICO’s corporate identity several times and provided the team with new email signatures and business cards during their growth periods.

Pipelines are an important part of any biotech website. We paid extra attention to VICO’s pipeline by making it fully responsive. On desktop, their website visitors see the classic pipeline that most of us are used to. On mobile devices, this pipeline splits into multiple smaller pipelines, making it easy to interpret each VICO TX product and its progress.