Privacy Policy

April 2024

This Privacy Policy sets out the steps that ROOT AGENCY VOF (“ROOT AGENCY”, “we”, “us”) takes to ensure that any Personal Data provided to us when you:

  • visit our website ( (the “Site”)
  • contact us via the Site
  • subscribe to our newsletter
  • Contact us directly via email
  • Contact us via other communication channels, e.g. phone, and share personal data with us

is kept secure and confidential and is used only for the purposes for which it is provided.

This Privacy Policy does not apply to Personal Data collected:

  • by any third party, including through any application or content (including advertising) that may link to or be available from the Site.

ROOT AGENCY acts as controller for the processing activities described in this Privacy Policy. “Personal Data” as used in this Privacy Policy means any information that identifies an individual or from which an individual is identifiable.

Please read this Privacy Policy carefully in order to understand how we process your Personal Data. If you have any questions regarding ROOT AGENCY’s processing of your Personal Data, please contact our Data Protection Officer (see Section 9 below).

This Privacy Policy addresses the following topics:

  1. Categories of Personal Data
  2. Purposes and legal bases for processing
  3. Sharing of Personal Data
  4. Retention period
  5. Your data privacy rights
  6. International Transfers
  7. Other websites
  8. Changes to the Privacy Policy
  9. Contact Us

1. Categories of Personal Data

1.1 We collect and process the following types of Personal Data:

  • Your personal identifiers and contact details such as your name, email address and Internet Protocol (IP) address;
  • Internet or other electronic activity information such as your browser type and operating system, the websites you visited before and after visiting the Site, the pages you view and links you click on within the Site, information about your interactions with e-mail messages, such as the links clicked on and whether the messages were received, opened, or forwarded; and Standard Server Log Information; and
  • Any other information you voluntarily provide to us e.g. when you contact us.

1.2 Sources of Personal Data

We collect Personal Data directly from you when you visit our Site, when you contact us via the Site, request information about our business or clinical trials, where you subscribe to receive our newsletter, and when you otherwise voluntarily provide us with your Personal Data. 

As is now common with most websites, our Site uses cookies and may use other online tracking tools (e.g., web beacons) to automatically collect information about your IP address, your use of the Site, or other websites you may visit after ours. Cookies are small data files generated by a website and saved by your web browser. They are used to help users navigate websites efficiently as well as to provide information to the owner of the websites. To find out more about what cookies we use and how we use them, please consult our Cookies Policy here.

2. Purposes and legal basis for processing

We use and process your Personal Data for the purposes and legal bases set out below:

Use/PurposeLawful Basis
Communicating with you, providing you with information about our business, customer service, and operating and improving our Site.ROOT AGENCY has a legitimate interest to operate its Site and communicate with you upon your request (Article 6(1)(f), GDPR)
Contact you with respect to products and/or services offered by us which we believe may interest you (including direct marketing) unless you advise us that you do not wish to receive marketing or market research communications from usIf applicable law requires that we receive your consent before we send you certain types of marketing communications, we will only send you those types of communications after receiving your consent (Article 6(1)(a), GDPR). If you wish to stop receiving marketing or market research communications from us you can unsubscribe via the link at the bottom of the relevant marketing e-mail or contact us using the contact details below ROOT AGENCY has a legitimate interest to carry out direct marketing in certain instances (Article 6(1)(f), GDPR)
Carrying out audits and investigations, and to investigate and resolve complaintsROOT AGENCY has a legitimate interest to manage its business and to ensure that all investigations and proceedings are managed efficiently and effectively (Article 6(1)(f), GDPR) ROOT AGENCY may have a legal obligation to do so (Article 6(1)(c), GDPR)
Preparing for and acting in relation to enquiries, investigations or proceedings, by governmental, administrative, judicial or regulatory authorities, including civil litigationROOT AGENCY has a legitimate interest to manage its business and to ensure that all investigations and proceedings are managed efficiently and effectively (Article 6(1)(f), GDPR) ROOT AGENCY may have a legal obligation to do so (Article 6(1)(c), GDPR)

You have a right to object to the processing of your Personal Data where that processing is carried out for our legitimate interests. Please note however that we may not be able to fulfil this request in all instances.

3. Sharing of Personal Data

We make personal data available to our business partners, including IT suppliers that stores and process personal data on our behalf. Such business partners and suppliers are subject to ROOT AGENCY’s instructions regarding the storing and processing of personal data. Further, it is ROOT AGENCY’s responsibility that the storing and processing is in accordance with the data privacy legislation.

We also share your Personal Data as required or permitted by law to comply with a subpoena or similar legal process or government request, or when we believe in good faith that disclosure is legally required or otherwise necessary to protect our rights and property or the rights, property or safety of others, including to law enforcement agencies, and judicial and regulatory authorities. We also share your Personal Data with third parties to help detect and protect against fraud or data security vulnerabilities.  And we may transfer your Personal Data to a third party in the event of a sale, merger, reorganization of our entity or other restructuring.

4. Retention period

We store Personal Data for as long as necessary to fulfil the purposes described above. To determine the appropriate retention period for Personal Data, we consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure of the Personal Data, the purposes for which we process the Personal Data and whether we can achieve those purposes through other means. We also consider the applicable legal requirements and the extent to which it is necessary to process the Personal Data. In exceptional cases (e.g., in pending litigation matters or where the law requires us to) your Personal Data may need to be kept for longer periods of time.

5. Your data privacy rights

You have the following rights with regard to Personal Data which we process about you, which may be subject to limitations and/or restrictions:

  • You have the right to request access to the Personal Data we process about you.
  • You have the right to request us to rectify any Personal Data that might be incorrect, as well as the right to request us to restrict the processing of your Personal Data.
  • You may request to receive a copy of your Personal Data that you provided to us, in a structured, commonly used and machine-readable format, if our processing of such Personal Data is based on your consent or a contract that you concluded with us (data portability).
  • You have the right to request that we erase your Personal Data.
  • You have the right to withdraw consent to the processing of your Personal Data at any time.

You also have the right to lodge a complaint with the competent data protection supervisory authority.

You can exercise the aforementioned rights by contacting [email protected]. The contact person for this is: Bjorn Engels.

We make every effort to handle your personal data in a careful and legitimate manner in accordance with the applicable regulations. However, if you believe that your rights have been violated and your concerns have not been addressed within our company, you are free to file a complaint with:

Commission for the Protection of Privacy

Rue du Bois Sauvage 35, 1000 Brussels

Tel. 02 274 48 00

Fax. 02 274 48 35

E-mail: [email protected]

You can additionally turn to a court if you believe that you would suffer damage as a result of the processing of your personal data.

6. International Transfers

ROOT AGENCY will, for the purposes identified above, transfer Personal Data to recipients as referred to above, that are located in countries outside the European Economic Area (“EEA”)/ UK, including the US, and which are not considered to provide an adequate level of data protection. Personal Data will only be transferred from the EEA/UK to a recipient in a country which is not considered to provide an adequate level of data protection when the transfer is made in compliance with applicable data protection and privacy laws (e.g., by entering into standard contractual clauses (“SCCs”) with the recipient, relying on the recipients Binding Corporate Rules, or by relying on a derogation such as, where the transfer is necessary for performance or a contract or the establishment or defence of legal claims).

You can request further information in relation to international transfers and/or a copy of the SCCs by contacting the Data Protection Officer.

7. Other Websites

If our Site provides links to other websites, these websites may operate independently from us and may have their own privacy notices or policies, which we advise you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content.

8. Changes to the Privacy Policy

We will review and update this Privacy Policy as required to keep current with rules and regulations, new technologies and security standards. We will post those changes on the Site or update the “last updated” date of the Privacy Policy. In certain cases and if the changes are material, you will be notified via email or a notice on our Site.

9. Contact Us

Please do not hesitate to contact us if you have any questions in regard to the protection of your Personal Data or if you wish to exercise your data protection rights (as described in Section 4 above).


Ambachtsweg 7

3890 Gingelom


[email protected]


Company Number: 0666.938.643

Vat Number: BE0666.938.643

Data Protection Officer: [email protected]