At Root Agency we ditched Google Analytics years ago. Instead, we equip biotech websites with ethical, GDPR-compliant analytics: Matomo Cloud, Matomo On-Premise or lightweight analytics built directly into your website. You keep every insight you need. Your visitors keep their privacy.
A biotech website doesn’t just attract investors and journalists. It attracts patients, caregivers and clinical trial candidates. The way you measure their visits says a lot about how seriously you take their trust. That’s why every website we build ships with a privacy-first, GDPR-compliant analytics setup instead of Google Analytics.
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Google Analytics is free because your visitors pay with their data. For a biotech company, that trade-off stopped making sense a long time ago.
Data protection authorities in Austria, France, Italy and beyond have ruled that standard Google Analytics implementations transfer personal data to the United States in ways that conflict with the GDPR. On top of that, GA4 requires an intrusive consent banner, which means a large share of your visitors simply disappears from your reports. You end up with legal risk and incomplete data at the same time.
That’s why Root Agency stopped installing Google Analytics years ago. Every biotech website we build ships with an ethical, GDPR-compliant analytics setup instead. Below you’ll find the three approaches we recommend, from fully managed to fully yours.
Matomo is the leading open-source alternative to Google Analytics, trusted by governments, hospitals and enterprises across Europe. With Matomo Cloud, your analytics data is stored in a European datacenter, is never shared with third parties and is never used for advertising.
You get everything you’re used to: visits, traffic sources, campaign performance, conversions and even heatmaps if you want them. We take care of the setup, the privacy-friendly configuration and the dashboards, so your team can start making better decisions from day one.
Want maximum control? With Matomo On-Premise we install and manage Matomo on hosting infrastructure you control. Raw analytics data never leaves your own servers, which makes life a lot easier for your IT and compliance teams.
It’s the same powerful analytics platform as Matomo Cloud, with the added guarantee that no external processor ever touches your visitor data. This is the setup we recommend for biotech companies with strict vendor policies, or those preparing for due diligence, partnering discussions or a listing.
For companies that want the leanest possible setup, we develop lightweight, cookieless analytics directly into your website. No external scripts, no third-party processors, no impact on page speed and nothing extra for your consent banner to declare.
You see the essentials that actually drive decisions: which pages investors read, where your visitors come from and which content converts. Nothing more is collected, so there is nothing to explain, export or worry about. It’s the purest form of ethical website analytics.
Switching away from Google Analytics touches more than marketing alone. Several stakeholders in your biotech company benefit when your website analytics is ethical, GDPR-compliant and fully under your control. Here’s what our setups mean for each of them.
You still get every insight you need: traffic sources, campaign performance, content engagement and conversions.
Because privacy-first analytics can often run without a consent banner, you’ll actually see more complete data than GA4 ever showed you. No more reporting on the 40% of visitors who happened to click accept.
We build the dashboards and reports for you, and we help you interpret the numbers so they translate into better content and campaign decisions.
Matomo On-Premise runs on infrastructure you control, and our built-in analytics adds zero external dependencies to your stack.
We take care of installation, updates and security hardening, and we document everything so your IT team always knows exactly what runs where, and why.
Prefer to keep hosting in-house? No problem: we work alongside your IT department and hand over clean, maintainable configurations.
No data transfers to the US, no ad-tech reuse of your visitors’ data, and clear data processing documentation from day one.
We configure data retention, IP anonymisation and opt-out mechanisms according to GDPR requirements, and align the setup with national guidance such as the CNIL rules for consent-exempt audience measurement.
The result: an analytics setup your DPO can sign off on with confidence, and that survives due diligence without a single red flag.
Let’s replace Google Analytics on your biotech website with an ethical, GDPR-compliant alternative. We’ll advise the setup that fits your company, whether that’s Matomo Cloud, Matomo On-Premise or built-in analytics, handle the migration and make sure you keep every insight you need.
