The people from the company Kuub contacted us for the branding of a new project. ‘Panel Butler’ was to be their new brand that was going to focus on easy ordering and delivery of custom-made panels. It was soon clear that the people of Kuub and Root were a match made in heaven. Our communication was never via email, but always through a face-to-face meeting, at their office, at our office or over dinner. We chatted at length about their vision and what they wanted to achieve with their new brand. The passion and enthusiasm they showed us during the interviews gave us a great boost. Panel Butler had to and would become a strong brand. Our input was to design a powerful logo.
“I spend a lot of time doing carpentry. Sometimes there is nothing that gives me the contentment that sawing a piece of wood does.” – Abbas Kiarostami