Digital Marketing for SMEs

From running online campaigns that generate more leads & sales to a digital marketer at your office. Looking for an external digital marketing team that completely immerses itself in your business? Then you’ve come to the right place at Root Agency.

Digital marketing tailored for your SME

SMEs have very different needs to large companies in almost all areas. Whereas large companies can hire for any specialization within digital marketing (and there are many), as an SME you are often looking for that one white raven who can get your entire marketing up and running.

That, of course, is a difficult quest to undertake. And there may not yet be enough work for a full-time marketer on your payroll.

Digital Marketing support for SMEs.

That’s where we at Root Agency have the solution: a mix of the well-known agency model along with secondment, in which that a digital marketing expert works directly with your team.

The effectiveness of your campaigns increases, content creation becomes so much easier, and long email conversations to launch a project are now a quick tap on the shoulder.

By bringing in a digital marketer via secondment, you save on your payroll and increase your flexibility. The days when your digital marketer is not in your office? Then he is still available, along with the rest of our team, to follow up on your campaigns.

Raphaël Horvat, digital marketer at Root Agency

For SME digital marketing, we work with

Business Leaders

Digital marketing is important, you know that. But how on earth do you set up an effective online marketing strategy? As a business manager, you’re busy enough, so you start looking for someone to do that for you. But then you are bound to bump into the following issues:

As an SME, your budget is limited. Hiring a whole team of marketers is out of the question. So you need to look for a white raven who is both strategic, creative and technical. In Belgium, that person must also be proficient in 3 languages. You already look up to the search;
You’re already working with an outside marketing agency. For specific campaigns, that runs well, but you still miss the empathy of someone who works within your company, and really gets to know your business inside out;
Within your team, someone is already taking care of marketing: an office manager, account manager or even a marketing manager. Only you feel well enough that throwing digital marketing duties on top of someone’s job is not the most efficient way to take your marketing to the next level.

And that’s exactly where we at Root Agency make a difference for you! We are going to completely relieve you in terms of digital marketing. We are used to working in close contact with business leaders of SMEs.

Instead of having to look for that one white raven who masters all the digital marketing skills, we offer you a better solution: secondment combined with the well-known agency model. One of our digital marketing experts will become part of your team. Moreover, this can be done from as little as one day a month. As an SME, you may not have enough work for a full-time digital marketer. So flexibility is a nice thing in your case!

The result? A flexibly deployable digital marketing team that is fully immersed in your business and marketing strategy. The digital marketing expert working for you can also fall back on our agency team in which we have a wide range of skills: copywriting, video editing, photo editing, web development, animation, …

At a cost less than the payroll of a full-time marketer, you can thus bring in a full team. A team with a wide range of skills. Good to see you 😉

Marketing Managers

As Marketing Manager, a lot of responsibility rests on your shoulders. Especially in an SME, your range of duties is vast and can range from:

Manage a small team of experts who work for you operationally;
In charge of both strategy and operations, possibly in collaboration with some external parties;
Be a one-(wo)man marketing team that must handle all aspects of the marketing mix (we feel your pain).

At Root Agency, we would like to unburden you in terms of digital marketing. We are used to working with marketing managers and teams from SMEs, as well as being the perfect complement!

Instead of having to look for that one white raven who masters all the digital marketing skills, we offer you a better solution: secondment combined with the well-known agency model. One of our digital marketing experts will become part of your team. Moreover, this can be done from as little as one day a month. As an SME, you may not have enough work for a full-time digital marketer. So flexibility is a nice thing in your case!

The result? A flexibly deployable digital marketing team that is fully immersed in your business and marketing strategy. The digital marketing expert working for you can also fall back on our agency team in which we have a wide range of skills: copywriting, video editing, photo editing, web development, animation, …

At a cost less than the payroll of a full-time marketer, you will thus bring in a full team with all the skills to make your marketing plans a success. Good to see you 😉

Business Development & Sales Managers

As a Business Development or Sales Manager, you often have great ideas for increasing sales. Only then you bump into the following:

There is no internal marketing team to support you with developing ideas and campaigns;
You do work with an internal marketing team but their schedule is overflowing, or they lack a specialist in digital marketing;
You work with an outside agency to set up campaigns, but it is sometimes difficult and you lack empathy.

The result: you have to wait a long time before new concepts are delivered. That’s exactly where we like to help. By assisting you as an external digital marketing service, we give you the speed you are looking for. Would you like to regularly spar on new ideas, or shift gears even faster? If so, we will second one of our experts to work with you in the office. This can be as little as one day per month, but one day or even several days per week is also possible.