Hamme Nieuwe Markt
The Client
Nieuwe Markt is a unique spot in the centrally located, charming village of Hamme. Here you can fully enjoy the village life full of terraces, shops and cultural activities within walking distance. At the same time, you can escape the hustle and bustle of the big cities on your terrace, in the park or in the surrounding nature.
Nieuwe Markt is an interesting investment opportunity thanks to its central location and the new image of Hamme and its renovated center. Hamme offers a lot of facilities nearby and is a quiet and modern place to live.
The Challenge
In the first place Nieuwe Markt had to become known by everyone in and around Hamme. The ultimate end goal was to generate as many quality leads as possible in order to sell the entire real estate project quickly.
Our Solution
Through digital marketing and online advertising, we reinforced the offline communication around the project and its launch event.
The 3 main objectives within the campaigns were creating brand awareness, stimulating registrations for the launch event and generating leads.
The ideal target groups for this project were investors, singles, couples and senior citizens in and around Hamme.
The ultimate goal was to generate leads to sell the apartments. We tracked marketing qualified leads in the form of newsletter subscriptions, brochure downloads via the website, brochure requests via lead forms on facebook and engagement on social media. Sales qualified leads were tracked in the form of contact requests via contact forms on the website, contact requests via direct email, contact requests via phone, lead forms via remarketing ads and registrations for the launch event.
The Result
Our efforts were diversified over website traffic, registrations for the launch event and engagement on social media posts. We also made sure that Nieuwe Markt was at the top of Google for everyone in and around Hamme looking for a new place to live. Using Facebook ads, instagram ads, Google ads and the project website, we generated the necessary leads to sell the 2 buildings and office spaces of this real estate project.
✅ 350+ Sales Qualified Leads
✅ 1350+ Marketing Qualified Leads
