Maarten Mechelen
The Client
Maarten is a real estate project in Mechelen by Ciril. Seven buildings, each with its own residential character, linked by the same materials, located on a new park and a green living street. Maarten creates 74 apartments, 21 houses, a hotel with about 100 rooms and commercial real estate for shops and office spaces. To top it off they provide underground parking with about 190 spaces. Only 500 meters away from the city center, 5 minutes to the train station, and easy connection to cities like Antwerp, Leuven, Gent and Brussels. The Financial Times considers Mechelen one of the top 10 European cities of the future. Sounds like an interesting opportunity for investors.
The Challenge
In the first place Maarten had to become known by everyone in and around Mechelen. The ultimate end goal was to generate as many quality leads as possible in order to sell the entire real estate project quickly.
Our Solution
Through digital marketing and online advertising, we reinforced the existing communication around the project and its launch event.
The 3 main objectives within the campaigns were creating brand awareness, stimulating registrations for the launch event and generating leads.
The ideal target groups for this project were investors, singles, young couples and senior citizens in and around Mechelen.
The ultimate goal was to generate leads to sell the apartments. We tracked marketing qualified leads in the form of newsletter subscriptions, brochure downloads via the website, brochure requests via lead forms on facebook and engagement on social media. Sales qualified leads were tracked in the form of contact requests via contact forms on the website, contact requests via direct email, contact requests via phone, lead forms via remarketing ads and registrations for the launch event. In collaboration with the project manager we created a video explaining the unique concept of parking sharing at Maarten.
The Result
Our efforts were diversified over website traffic, registrations for the launch event and engagement on social media posts. We also made sure that Maarten was at the top of Google for everyone in and around Mechelen looking for a new place to live. Using Facebook ads, Instagram ads, Google ads and the project website, we generated the necessary leads to sell the 7 buildings of this real estate project.
✅ 650+ Sales Qualified Leads
✅ 2000+ Marketing Qualified leads
